Ad Alert
  General Information
  Advertising Rates for 2003
  Advertising Planning Guide for 2003
  Sales Offices
  Mechanical Requirements

2002 ADVERTISING RATES

Black & White

1x 3x 6x 9x 12x 18x 24x Page $3,705 $3,525 $3,365 $3,205 $3,045 $2,945 $2,835 2/3 2,900 2,730 2,540 2,450 2,370 2,300 2,230 1/2 Isl. 2,615 2,490 2,360 2,280 2,225 2,185 2,115 1/2 2,225 2,110 1,955 1,890 1,830 1,765 1,680 1/3 1,775 1,665 1,540 1,485 1,450 1,410 1,380 1/4 1,380 1,295 1,185 1,165 1,125 1,100 1,070 1/6 1,165 1,110 1,035 1,000 975 955 935

Color

Color Rates Standard AAA (red, orange, blue, yellow, green) Per page, extra $535 2-page spread, extra $820 1 Matched or PMS color and black Per page, extra $805 2-page spread, extra $1,155 4-Color process Per page, extra $1,750 2-page spread, extra $2,790 Metallic color Per page, extra $930 2-page spread, extra $1,720

Bleed
No charge

Covers (4-color included)

1X 3X 6X 9X 12X 18X 24X 2nd $5,770 $5,600 $5,345 $5,235 $5,140 $4,990 $4,840 3rd 5,585 5,420 5,185 5,085 4,990 4,830 4,670 4th 5,940 5,780 5,655 5,475 5,305 5,140 4,975

Special Positions
Earned space rate plus 10%

Classified Ads and Professional Cards
Per unit (3 3/8" wide x 1" deep) $130; 12 consecutive insertions in one year, $1,205. Payment must accompany order. Classified advertisements exceeding dimensions of 1/4 page are charged at the nearest display rate.

Inserts
Consult publisher for rates and quantity.

Back-up charges: 1 page $595 2 pages $725 Tip-in charges: Tip-in $705 Special hand tipping consult publisher