Ad Alert
  General Information
  Advertising Rates for 2003
  Advertising Planning Guide for 2003
  Advertising Rates for 2004
  Advertising Planning Guide for 2004
  Sales Offices
  Mechanical Requirements

2003 ADVERTISING RATES

Black & White

1x 3x 6x 9x 12x 18x 24x Page $3,890 $3,700 $3,535 $3,365 $3,200 $3,090 $2,975 2/3 $3,045 $2,865 $2,665 $2,570 $2,490 $2,415 $2,340 1/2 Isl. $2,745 $2,615 $2,480 $2,395 $2,335 $2,295 $2,220 1/2 $2,335 $2,215 $2,050 $1,985 $1,920 $1,855 $1,765 1/3 $1,865 $1,750 $1,615 $1,560 $1,525 $1,480 $1,450 1/4 $1,450 $1,360 $1,245 $1,225 $1,180 $1,155 $1,125 1/6 $1,225 $1,165 $1,085 $1,050 $1,025 $1,000 $980

Color

Color Rates Standard AAA (red, orange, blue, yellow, green) Per page, extra $560 2-page spread, extra $860 1 Matched or PMS color and black Per page, extra $845 2-page spread, extra $1,215 4-Color process Per page, extra $1,840 2-page spread, extra $2,930 Metallic color Per page, extra $975 2-page spread, extra $1,805

Bleed
No charge

Covers (4-color included)

1X 3X 6X 9X 12X 18X 24X 2nd $6,060 $5,880 $5,610 $5,495 $5,400 $5,240 $5,080 3rd $5,865 $5,690 $5,445 $5,340 $5,240 $5,070 $4,905 4th $6,235 $6,070 $5,940 $5,750 $5,570 $5,400 $5,225

Special Positions
Earned space rate plus 10%

Classified Ads and Professional Cards
Per unit (3 3/8" wide x 1" deep) $130; 12 consecutive insertions in one year, $1,205. Payment must accompany order. Classified advertisements exceeding dimensions of 1/4 page are charged at the nearest display rate.

Inserts
Consult publisher for rates and quantity.

Back-up charges: 1 page $625 2 pages $760 Tip-in charges: Tip-in $740 Special hand tipping consult publisher