Ad Alert
  General Information
  Advertising Rates for 2005
  Advertising Planning
    Guide for 2005
  Advertising Rates for 2004
  Advertising Planning
    Guide for 2004
  Sales Offices
  Mechanical Requirements

2004 ADVERTISING RATES

Black & White

1x 3x 6x 9x 12x 18x 24x Page $4,085 $3,885 $3,710 $3,535 $3,360 $3,245 $3,125 2/3 $3,200 $3,010 $2,835 $2,660 $2,510 $2,415 $2,340 1/2 Isl. $2,880 $2,745 $2,605 $2,465 $2,360 $2,295 $2,220 1/2 $2,450 $2,325 $2,200 $2,075 $2,015 $1,950 $1,855 1/3 $1,960 $1,835 $1,710 $1,600 $1,525 $1,480 $1,450 1/4 $1,520 $1,430 $1,340 $1,250 $1,180 $1,155 $1,125 1/6 $1,285 $1,225 $1,165 $1,140 $1,100 $1,050 $1,030

Color

Color Rates Standard AAA (red, orange, blue, yellow, green) Per page, extra $590 2-page spread, extra $900 1 Matched or PMS color and black Per page, extra $885 2-page spread, extra $1,275 4-Color process Per page, extra $1,930 2-page spread, extra $3,075 Metallic color Per page, extra $1,025 2-page spread, extra $1,895

Bleed
No charge

Covers (4-color included)

1X 3X 6X 9X 12X 18X 24X 2nd $6,365 $6,175 $5,890 $5,770 $5,670 $5,500 $5,335 3rd $6,160 $5,975 $5,715 $5,605 $5,500 $5,325 $5,150 4th $6,545 $6,375 $6,235 $6,035 $5,850 $5,670 $5,485

Special Positions
Earned space rate plus 10%

Classified Ads and Professional Cards
Per unit (3 3/8" wide x 1" deep) $130; 12 consecutive insertions in one year, $1,205. Payment must accompany order. Classified advertisements exceeding dimensions of 1/4 page are charged at the nearest display rate.

Inserts
Consult publisher for rates and quantity.

Back-up charges: 1 page $655 2 pages $800 Tip-in charges: Tip-in $775 Special hand tipping consult publisher