CP reorganizes Sales and Marketing team; names two new vice presidents

Canadian Pacific Railway Ltd. has reorganized its Sales and Marketing team and named two new vice presidents in order to meet current and future customer needs.

The Sales and Marketing team will comprise three business units, each led by a vice-president reporting to John Brooks, senior vice president and chief marketing officer. The business units will be Grain and Fertilizers; Energy, Chemicals and Plastics (ECP) and Merchandise; and Intermodal and Automotive.

“The realignment of our Sales and Marketing structure allows us to better leverage customer relationships and marketing strategies as we focus the team on sustainable, profitable growth into 2018 and beyond,” said Brooks. “Our proven operating model, discipline on costs and system-wide fluidity has us well-positioned for growth, and this new team is committed to delivering for customers and shareholders.”

Coby Bullard will join CP Dec. 1 and will lead Sales and Marketing for ECP and Merchandise. Bullard comes to CP from C.R. England and Crest Logistics where he was most recently president, Intermodal. Bullard also brings almost a decade of railroad experience from BNSF, where he worked in increasing levels of responsibility in sales and marketing, customer service and operations support.

Eileen Pedante Stone also joins CP effective Dec. 1 and will lead the Grain and Fertilizers business unit. Stone joins CP from UPS Freight, where she has garnered more than 25 years of experience in sales and marketing in the freight transportation industry across the U.S., Canada and Mexico. Stone was most recently vice president sales.

Jonathan Wahba, who joined CP in February 2017 as vice president Sales and Marketing, Intermodal and Grain, will now lead Sales and Marketing for Intermodal and Automotive.

“We are thrilled to have Eileen and Coby join the CP team, and together with Jonathan, we are confident our Sales and Marketing leaders have the experience, energy and integrity to help CP grow alongside its customers,” Brooks said. “It’s an exciting time for CP and we look forward to driving value on behalf of our customers.”