Union Pacific safety outreach results in 11 percent improvement in public safety rate

Written by Jenifer Nunez, assistant editor

Union Pacific says its persistent community safety outreach efforts are driving down incidents at grade crossings in communities across the company's 23-state rail network.

 

The railroad’s year-to-date public safety rate improved 11 percent to 1.97 versus the same time frame in 2014.

The railroad notes that education continues to be a cornerstone of its efforts to reach zero incidents. In addition to hosting hundreds of UP CARES events annually and conducting radio and billboard rail safety reminders, Union Pacific launched its first social media-based campaign in June, urging photographers taking high school senior photos to stay off the tracks. In its first month, more than half a million Facebook and Twitter users were reached through the campaign, which can be viewed at up.com/photosafety.

This is the second safety milestone UP has reached this week. It comes a day after the railroad announced employees reached second-quarter and year-to-date safety performance records.

 

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