Amtrak launches new, improved Website
Written by jrood
February 14, 2001 Amtrak is launching a newly designed Amtrak.com, with a number of features to make it even easier for customers to book tickets online. The enhanced Web site has a fresh new look and feel with updated and reorganized content and functionality.
"The new Amtrak.com
offers customers improved navigation to make access to needed information
faster and more intuitive," said Kathleen Gordon, senior director, e-Commerce.
An enhanced fare-finder
feature consolidates all booking functionality – reservations, train status,
schedule search and the "My Trip" section – into a single dynamic menu.
Customers can now find the train they want by sorting by departure time, lowest
cost and trip time.
In addition, the new site
shows full-day train availability that reflects an entire day of seating
inventory. With the new view, customers can see on one page all seating options
for a particular train selection, including First Class as well as diagrams of
sleeping accommodations. The previous site required additional site navigation
to view these upgrades.
Other features on the new
site include: a shopping cart to keep track of itemized purchases such as tickets,
rental cars, or hotel rooms; an inventory alert icon to notify customers when
seating is limited; and service alerts or passenger service notices placed
directly with affected trains to make customers aware of issues that might
impact their travel.
The new site will also
feature a single sign-on for Amtrak.com and Amtrak Guest Rewards customer profiles
and the ability for customers to choose communication preferences so Amtrak can
deliver messages regarding promotions and service announcements via mobile
device, phone or e-mail.
