KCS launches first phase of new website
Written by jrood
Kansas City Southern launched a new look and improved functionality for its website, www.kcsouthern.com. "KCS enlisted a third party to survey its customers to learn what they like about doing business with KCS and how we could improve," said KCS Executive Vice President of sales and marketing Patrick Ottensmeyer. "We received some terrific feedback, including suggestions for improving the user experience on our website. So we engaged a website expert and developed an intensive plan. Today's launch is the first of several phases designed to better meet our customers' online needs." In the first phase, new content and navigation more clearly communicate KCS' services to both existing and potential customers. Fresh content also targets the website's other primary users, investors and employees. In addition, new bold graphics and illustrative messaging further develop the KCS brand. At this time, the online tools available in the password-protected, MyKCS section of the website have a new look, but functionality remains unchanged. These tools will be refined for greater usability and new tools will be added in upcoming phases of website development. The first of these changes is expected to be rolled out next year. KCS President and CEO Dave Starling said, "The new website better supports the team of sales, customer solutions and investor relations professionals, who are already sharing these messages and the KCS brand with our stakeholders."
