Wednesday, August 22, 2012

SEPTA names marketing director

Southeastern Pennsylvania Transportation Authority appointed Elizabeth Bradford to director of marketing in the authority's Division of Public and Government Affairs.

In her position, Bradford will be responsible for initiating new programs to improve ridership and enhance the authority's image; developing marketing and promotional strategies to introduce and create awareness of new vehicles, enhanced station amenities and expanded service; developing the creative approach and design of collateral materials required for promotional efforts and coordinating with outside organizations to maximize promotional efforts beneficial to the authority. Bradford's duties will also involve managing the special event portion of capital programs, including advertising and public affairs responsibilities.

Bradford joins SEPTA from Harmelin Media, where she was media director.

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