The Whitmore Group, creator of component protection technology, recruited industry veteran David Schaer for the new role of director of marketing. Schaer will direct marketing communications initiatives for its four operating divisions. His responsibilities will include marketing strategies, branding, advertising, product marketing management and overall marketing objectives.

Schaer brings more than 25 years of corporate and ad agency marketing experience. His diverse category background includes transportation services, building materials, automotive, retail, telecom and technology.