Road & Rail Services Launches Redesigned Website
Written by Jennifer McLawhorn, Managing Editor
Courtesy of Road & Rail Services via LinkedIn
LOUISVILLE, Ky. – Idealogy Marketing + Design, a marketing partner of Road & Rail Services, redesigned the website for both desktop and mobile use.
Road & Rail Services has launched a redesigned website to showcase its services. The redesign hopes to “maximize the user experience across devices and facilitate interaction with potential team members.”
On LinkedIn, the supplier announced that Idealogy Marketing + Design, a Louisville-based firm, designed the website and has been its marketing partner for almost fifteen years. Idealogy’s founder and Creative Director, Allen Howie, said, “Road & Rail Services is such a dynamic company and industry leader. . . that we knew the new site needed to live up to that very high bar and showcase the impressive roster of services they provide, the awards and industry recognition they’ve earned, and more. And since more than half of all online searches happen on a mobile device, it was important for the new site to offer a very good user experience on all devices, including tablets and smartphones.”
Road & Rail Services CEO, Kevin Brandon, said, “The new website more accurately represents the comprehensive array of services we provide. . . as well as our expanding foot print and the depth of experience on our team. Clients and prospective clients now have access to a more complete picture of the solutions we can offer them. And of course, as recruiting and retaining the best people continues to be a priority, the new site provides a clear picture of our values, our company and career opportunities for prospective team members.”
