For SNC-Lavalin Group, a New Name for a ‘Transformed’ Company

Professional services and project management firm SNC-Lavalin Group Inc. is rebranding to AtkinsRéalis on Sept. 13. “Building on more than a century of accomplishments from brands such as SNC-Lavalin, Atkins, Faithful+Gould, DTS and Atkins Acuity, AtkinsRéalis brings the whole organization together under one single brand and represents a major milestone in the company’s transformation journey,” it reported Sept. 12.

According to the Montréal, Canada-based company that employs 36,000 people, the name AtkinsRéalis “is a coined term that combines Atkins, a legacy brand that is well-established across the company’s international markets, and “Réalis,” inspired by the city of Montréal and the company’s French-Canadian roots.” Réalis, it said, “also resembles the verb ‘to realize’ or ‘to make happen,’ which emphasizes our focus on outcomes and project delivery.”

Created by the integration of organizations dating back to 1911, AtkinsRéalis provides consulting, advisory and environmental; intelligent networks and cybersecurity; design and engineering; procurement; project and construction management; operations and maintenance; decommissioning; and capital services.

“AtkinsRéalis is a new name for a new transformed company: our ability to draw upon such breadth and depth of global capabilities will maximize our ability to work seamlessly and provide one integrated offering for our clients and partners,” AtkinsRéalis President and CEO Ian L. Edwards said. “Everything starts with our people; they care about each other, this company, and most importantly, they care about the work we do and believe in our purpose to engineer a better future for our planet and its people. I could not be prouder of our team’s dedication to the success of this company.    

“In recent years, we have deliberately repositioned the company. We exited those parts of the business that were not profitable or aligned with our strategy; corrected underlying issues affecting our performance; doubled down on high-growth global markets; embraced digital transformation; and most importantly, redefined our purpose and strengthened our culture. We have reached an inflection point so now is the right time to rebrand to AtkinsRéalis and reflect the exciting future ahead of us.”

As of Sept. 13, the company’s new brand and associated logo will be used on all communications materials. Additionally, the company’s common shares will also begin trading on the TSX under the new ticker symbol (TSX: ATRL) prior to market open on Sept. 18, 2023. SNC-Lavalin Group Inc. will not change its legal name, according to the company, until the shareholder approval is obtained, as required by law, at its 2024 Annual Meeting of Shareholders.