Canadian Pacific: The beaver is back

Written by Mischa Wanek-Libman, editor
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All logos courtesy of Canadian Pacific

Canadian Pacific is updating its logo to a design that the railroad says expresses strength and confidence while recognizing its past.

“I am excited to say that ‘the beaver is back,'” said Keith Creel, president and CEO. “Thanks to a lot of hard work in the [p]ast few years, we have taken our rightful place as an industry leader and the time is right to re-connect with our past by bringing back this iconic symbol for Canada and for CP.”

Those acquainted with the history of the Class 1 will recognize the famed Canadian Pacific beaver, Canada’s official symbol for sovereignty, in a gold heritage shield with a maple leaf on it and above the now familiar ‘CP’ bold, red logo mark that has been in use since 2012. CP explains the ‘CP’ logo mark, with its clean and crisp design will continue to be used as it symbolizes the strength of CP’s foundations, expresses confidence in moving forward and speaks to the simplicity and elegance of the railway’s operating model.

CP says the new logo renews Canadians’ and employees’ sense of pride in the company that connected a nation and that connected a nation with the rest of the world. The railroad notes by utilizing two of Canada’s national symbols, the beaver and the maple leaf, the logo illustrates CP’s leading position in Canada’s past, present and future.

“The people that work and have worked for this company and their families have a level of pride, commitment and professionalism for this company that is unrivaled,” Creel said. “I am extremely proud and honored to work alongside each and every one of these railroaders as we move toward our bright future.”

With 2017 marking the year Canada turns 150, CP says there is no better time to bring the beaver back.

“2017 is an exciting year for Canada and for CP as we re-connect with our past and continue to build for the future,” Creel said. “I join our employees across the network in enthusiastically welcoming back the beaver, a symbol our company first adopted in 1886 as the first transcontinental trains began service to the west from Montreal and Toronto.

“We take pride in our past and look to the future with the same boldness, ambition and innovation that drove the creation of the railway in the first place,” Creel said.

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