Florida East Coast Industries, Inc. (FECI) appointed Donald Robinson as president and chief operating officer for All Aboard Florida, an intercity passenger rail system that will connect South Florida to Orlando.
Robinson was a longtime senior executive with The Walt Disney Company. Additionally, P. Michael Reininger has been promoted to president and chief development officer for All Aboard Florida. Reininger joined All Aboard Florida in 2012.
Robinson will focus on developing the operational functions for the passenger rail project, including the procurement of rolling stock and engagement of third-party operators. He will deliver the project’s built environment, including the rail infrastructure, stations and transit-oriented real estate development. They will jointly define All Aboard Florida’s brand and customer experience.
“We’ve now solidified the executive management team for All Aboard Florida,” said FECI President and CEO Vincent Signorello. “Both Don and Mike have successfully developed consumer brands and introduced unique customer experiences to the travel industry. Their partnership will ensure that our intercity passenger rail project sets the new world standard for travel and hospitality.”
Robinson brings more than 35 years of experience developing, managing and branding complex, multi-faceted hospitality and recreational projects throughout the world. Reininger brings nearly three decades of real estate development and brand management expertise, having served in senior management roles with AECOM, MGM Resorts International, The St. Joe Company and The Walt Disney Company.