Judy Hricak, CPSM, vice president, was promoted to chief marketing officer of Gannett Fleming. Hricak is the first Gannett Fleming employee to hold this title, reflecting her efforts to develop and maintain a corporate marketing strategy that consistently and effectively promotes Gannett Fleming on a national and international basis.
As CMO, Hricak is responsible for coordinating and elevating the work of marketing and proposal management personnel from the firm’s more than 60 regional offices. She leads the development of strategies for penetrating target markets, market research, competitive intelligence, strategic marketing planning and marketing campaigns. She also continues to serve as manager of the firm’s National Marketing and Business Development Practice, in which she ensures best marketing practices, develops standards for marketing literature and proposals and preserves the integrity of the Gannett Fleming Brand.
“Judy’s expertise, dedication and creativity will help us to ensure that a strategic, targeted approach is applied to all marketing endeavors, making us a stronger, more successful company,” said William Stout, P.E., chairman and CEO.
During her 23-year career at Gannett Fleming, Hricak has been one of the chief architects of building a corporate marketing department and implementing strategic marketing plans to support business unit managers in achieving growth goals.