Norfolk Southern Corporation has expanded its communications with online audiences, distributing information, video and photos on popular social media Web sites. News media, customers, shareholders, bloggers, and other opinion leaders now can keep up to date on Norfolk Southern news and information through Facebook, Twitter, YouTube, and Flickr.
"A 180-year-old company
that traces its roots to the earliest days of railroading in America now
connects with digital-age audiences who get their news through online
networking," said Frank Brown, AVP corporate communications. "Our expanded
presence on the Internet serves the growing number of people who receive
information about Norfolk Southern through new media channels and allows us to
deliver it in the formats they prefer."
Norfolk Southern has nearly
7,000 fans on Facebook. The company went live on Twitter in February, and some
300 people now follow NS’ 140-character "tweets" through their cell phones,
PDAs and online. NS has posted 13 videos on YouTube about the company’s
operations and business, including the 2,500-mile Crescent Corridor
public-private partnership to improve freight rail transportation in the East.
On Flickr, 49 photos depict the company’s transportation operations and
facilities, and a gallery documents last winter’s record snowfall through
photos taken by employees. Additionally, some 19,000 people visit Norfolk
Southern’s Web site daily.
To make it easy to connect
with NS online, the company has placed icons on its main Web site at
www.nscorp.com <http://www.nscorp.com> that link to Facebook, Twitter, YouTube, and
Flickr. RSS feeds also are available on the Norfolk Southern Web site, making
it simple to get information about the company in real time.
Norfolk Southern’s presence on Twitter
(www.twitter.com/nscorp <http://www.twitter.com/nscorp>), Facebook (www.facebook.com/norfolksouthern
(www.youtube.com/user/norfolksoutherncorp <http://www.youtube.com/user/norfolksoutherncorp>), and Flickr
(www.flickr.com/photos/norfolksouthern <http://www.flickr.com/photos/norfolksouthern> ) is an initiative of the company’s New Media
Team, which supports online communications with everyone interested in learning
more about the company.